WORK
Skills Gained: Internal and External Communications, Media Relations, Strategic Planning, Project Management, Creative Thinking, News Writing, Leadership, Research, Video Production/Editing, Multitasking, Graphic Design, and Content Creation
Old Dominion University’s Dragas Center for Economic Analysis and Policy
Wrote concise, targeted pitches, highlighting key aspects of the 20th Annual State of the Region Report:
Served as the media pitches team leader; oversaw the creation of each pitch, delegated tasks, and made suggestions/edits as needed
Worked in collaboration with the Media Research and Monitoring team to develop a list of appropriate media contacts
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GUD Yoga Social Media Marketing Plan
Collaborated with team to draft a social media marketing plan for GUD Yoga located in Norfolk, VA
Evaluated GUD Yoga's current strategy and developed goals that would increase brand visibility/transparency, social engagement, and consumer participation
Created social media collateral and infographic; gave tips on how to use various platforms to reach marketing goals
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“ODU Fuels Your Dreams”
Produced a documentary spotlighting Old Dominion University’s students achieve their dreams:
Prepped and conducted interviews
Scouted locations for filming; Scripted and edited video using Adobe Premiere Pro
Served as a producer and oversaw team members to ensure individual filming ran smoothly
Old Dominion University’s Strategic Communication and Marketing Department
Completed various works for the university’s StratComm department
Created a news release highlighting an undergraduate performing arts student
Partnered with team members to construct a marketing campaign to increase the awareness of entrepreneurship at Old Dominion University
Received award for best new release and marketing campaign
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Old Dominion University’s Alumni Association
Created public relations materials for the university’s alumni association, including a memo, press release, and newsletter
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Graphic Design
